Sift + Airtable
Turn Every Form Submission into a Structured Airtable Row
How it works
Sift's AI extracts structured fields from each form submission and fires a webhook. Zapier or Make catches the webhook and creates a new record in your Airtable base with each extracted field mapped to a column. You get a clean, filterable, sortable database of submissions without anyone having to copy-paste from emails or manually enter data.
Setup guide
Create an Airtable base with columns matching the fields you want to capture (Name, Email, Category, Message, etc.).
Set up a Zapier Zap or Make scenario with a webhook trigger connected to your Sift form.
Add an Airtable 'Create Record' action step and connect your Airtable account.
Map each Sift extracted field to the corresponding Airtable column.
Test the flow with a submission and check that the new row appears correctly in your base.
Data mapping
| Sift Field | Airtable Field | Description |
|---|---|---|
| extraction.full_name | Airtable: Name (Single Line Text) | Extracted name populates the Name column for contact identification and filtering. |
| extraction.email | Airtable: Email (Email Field) | Email address stored in Airtable's native email field type, enabling clickable mailto links and validation. |
| extraction.category | Airtable: Category (Single Select) | AI-classified category mapped to a Single Select field for filtering and Kanban views. |
| extraction.summary | Airtable: Summary (Long Text) | AI-generated summary of the submission stored in a rich text field for quick scanning. |
| metadata.submitted_at | Airtable: Submitted (Date Field) | Submission timestamp stored as an Airtable date field for chronological sorting and date-range filtering. |
Common use cases
- Build a customer feedback database: every feedback form submission becomes a row with extracted sentiment, feature request, and priority — then use Airtable views to analyse trends.
- Track job applications: extract candidate name, email, role applied for, experience level, and key skills into a structured hiring pipeline base.
- Maintain a vendor enquiry tracker: extract company details, service offered, pricing, and availability from inbound vendor forms.
- Create a research participant database: extract demographic info, availability, and research interests from sign-up forms for your UX research team.
Frequently asked questions
Connect Sift to Airtable
Set up in under 5 minutes with webhooks. No credit card required.
Start extracting data — free