Sift + Intercom
Turn Form Submissions into Intercom Conversations with Full Context
How it works
Sift extracts structured fields from form submissions and sends them via webhook. Zapier or Make creates an Intercom conversation (or updates a user's profile and sends an in-app message) with the extracted details. Your support team sees conversations that already contain the customer's name, issue type, and relevant context — no back-and-forth needed to understand the problem.
Setup guide
Set up a Zapier Zap or Make scenario with a webhook trigger connected to your Sift form.
Add an Intercom action step — either 'Create User' followed by 'Create Conversation', or 'Send In-App Message'.
Connect your Intercom workspace and configure the action.
Map Sift's extracted fields to Intercom attributes — name, email, custom attributes, and message body.
Test with a submission and verify the conversation or message appears in your Intercom inbox.
Data mapping
| Sift Field | Intercom Field | Description |
|---|---|---|
| extraction.full_name | Intercom: User Name | Extracted name used to create or match an Intercom user profile. |
| extraction.email | Intercom: User Email | Email address for user identification and matching with existing Intercom contacts. |
| extraction.description | Intercom: Message Body | Full extracted message content delivered as the opening message of the Intercom conversation. |
| extraction.category | Intercom: Conversation Tag | AI-classified category applied as a conversation tag for routing and analytics. |
Common use cases
- Convert contact form submissions into Intercom conversations: your support team responds within the Intercom inbox and customers get replies via email — a unified experience.
- Enrich Intercom user profiles with extracted data: when a user submits a form, update their Intercom profile with company name, plan type, or account ID from the extraction.
- Trigger targeted follow-ups: route high-value lead submissions to a sales rep's Intercom inbox with extracted budget, timeline, and decision criteria.
- Capture pre-sale questions: product enquiries submitted through a form become Intercom conversations tagged with the product category and urgency level.
Frequently asked questions
Connect Sift to Intercom
Set up in under 5 minutes with webhooks. No credit card required.
Start extracting data — free